Recap – Arnold Classic 2011



It’s hard to describe the pure intensity of the Arnold. We gave out nearly 10,000 free bars, met thousands of new fans, and re-connected with hundreds of existing ones. Hearing directly from customers is so huge for us. The stories from IFBB competitors, body builders, those with celiac disease, and others looking to lose weight and get into shape were truly fantastic. We set out to make the first no junk bar, and people from around the world have quickly fallen in love. From the family where the wife replaces a meal with a bar to lose weight and the husband adds a bar in to gain lean muscle, to the first time competitor who ate bars all the way up to the competition day, our fans inspire us.

Even better is that we got to see reactions from people trying a bar for the first time. Yes, we noticed that you came back to our booth over and over, and we’re happy that you did! We also noticed some competitor’s booth babes sneaking over more than once a day. Don’t worry, we won’t tell.

Thank you to every single person who came by. We could not do this without you.

See you all next year for the 2012 Arnold!